WE DID IT! Amplify Named Australia’s Most Outstanding Independent Leisure Travel Agency at NTIA 2025! 🏆
We are bursting with pride and joy to announce a monumental achievement: Amplify – Accessible Travel Specialists has been awarded Most Outstanding Independent Leisure Travel Agency at the prestigious 2025 National Travel Industry Awards (NTIA)!
This national recognition is the highest honour in the Australian travel sector and a profound validation of our core mission: to break down barriers and ensure that everyone, regardless of ability, can experience the joy of accessible travel. This award is so important to us because it celebrates not just our business success, but the dedication to an inclusive vision.
The Amplify Difference
At Amplify, our work goes far beyond booking flights and accommodation. We pride ourselves on being the nation’s leading accessible travel specialists, providing tailored, stress-free, and fully supported journeys, including accessible accommodation, flights, transfers, tours, attractions, care support, equipment hire and access to allied health providers. We navigate the complexities so our travellers can simply focus on the adventure ahead. This award acknowledges the passion and expertise we bring to every itinerary, turning seemingly impossible dreams into unforgettable holiday realities.
A Statement from Our Founder
Michelle Massey, Founder and Director of Amplify and Magnify, shared her gratitude:
“This award is for every single traveller who entrusted Amplify with booking their travel around the world, for every provider who came on board to ensure they were ready to help achieve our travellers holiday goals and for my incredible Amplify team who continue to go above and beyond to make it all possible, no matter what is thrown at us. We absolutely love what we do at Amplify for our travellers and are beyond grateful for this incredible recognition on the National stage.”
An Important International Recognition
The National Travel Industry Awards are a critical calendar moment, widely acknowledged as the pinnacle of the Australian travel sector. This gala is hosted by the Australian Travel Industry Association (ATIA), the peak body for travel businesses in Australia, which ensures a rigorous judging process and adds immense authority and prestige to the win. By celebrating excellence in one of the world’s most sophisticated tourism markets, the NTIA helps position Australian businesses like Amplify on the global stage, underscoring our commitment to world-class service and a growing influence on international accessible tourism standards. This is not just a national win; it’s an international recognition of our pursuit of excellence.
Celebrating with the Industry’s Best
We are honoured to stand alongside the industry elite recognised at the NTIA 2025 Gala. It was a spectacular night of celebration, with winners that included world-class brands like Singapore Airlines (Most Popular Airline – Online), Viking Cruises (Most Popular Ocean Cruise Operator), Club Med (Most popular Accommodation Group/Chain), and Tourism New Zealand (Most Popular Tourism Office). Our success proves that a deep commitment to a vital niche market, like accessible travel, can lead the entire industry.
Thank you to our amazing travellers, our dedicated partners, and our brilliant Amplify team. This award belongs to all of you. We look forward to continuing to magnify your travel experiences and show the world that travel truly has no limits.
